Rachael Hendrickson

Rachael Hendrickson is the Director of Growth Marketing at Mark43, a mission-driven public safety technology company supporting law enforcement agencies across the country. With more than a 15 years of experience in strategic marketing, Rachael specializes in connecting agencies with the tools, insights, and stories that drive meaningful outcomes for both personnel and the communities they serve.

At Mark43, she leads growth marketing initiatives that support agency engagement, from digital campaigns and lifecycle strategy to thought leadership and event programming. Her work is centered around elevating the voices of public safety professionals, showcasing innovative approaches to community service, and ensuring that technology solutions are aligned with operational realities.

Rachael’s approach is collaborative and data-informed, working closely with cross-functional teams — including sales, product, and customer success — to ensure marketing efforts reflect the needs and goals of the agencies they serve. She’s deeply invested in the success of her partners, and is known for turning complex challenges into clear, actionable campaigns that resonate with public safety leaders.

She brings a deep respect for the mission of policing and public service and sees her role as one that supports the critical work being done in the field — helping agencies tell their stories, share best practices, and connect with tools that support their evolving needs.

Rachael holds a degree in Communication Studies and continues to be inspired by the leaders and professionals who show up every day to serve their communities.